Roots 2 Reach Marketing Consultancy

More leads. More conversions. No leaks.

Full-funnel marketing consultancy for Irish businesses ready to grow with intention.

Book a free discovery call

No commitment 30-minute discovery call.

What we do

We cover the full journey from first impression to signed customer - fixing both the marketing that brings people in and the pipeline that converts them.

Marketing

Audience & market positioning

Before we spend a euro on ads, we get clear on who your best customers are, what's on their mind, and what makes them choose one provider over another.

Marketing

Paid media - Meta & Google

Campaigns built to drive qualified enquiries, not just traffic. Strategy, creative, targeting, landing pages and ongoing optimisation.

Pipeline

CRM setup & lead capture

Every enquiry lands in one place, tagged by source and campaign. No more leads falling through the cracks.

Pipeline

Nurture & follow-up automation

Automated sequences that follow up instantly and re-engage leads that have gone quiet - so your team focuses on conversations most likely to convert.

How it works

We map your entire customer journey - from first click to closed deal - and fix the gaps that are costing you revenue.

01

Pipeline audit

We map your current funnel and identify where leads are dropping off.

02

Strategy session

We build a prioritised plan tailored to your market, budget and goals.

03

Execution

We implement - or work alongside your team - to deliver the strategy.

04

Measure

We track what matters and report on real business outcomes.

05

Optimise

We iterate continuously so your pipeline keeps improving.

We work with Irish businesses that have a strong product but a leaky pipeline.

From professional services to e-commerce, we help ambitious teams fix the gaps between marketing spend and revenue.

Professional services

Referral-heavy practices ready to build a scalable inbound engine.

SaaS and tech

Founders with product-market fit who need a repeatable go-to-market.

E-commerce

Stores with traffic but low conversion and high cart abandonment.

Healthcare and wellness

Clinics and practitioners growing beyond word-of-mouth.

Construction and trades

Established operators moving upmarket and winning bigger contracts.

How we work

We founded Roots 2 Reach because too many good Irish businesses were spending on marketing that wasn't working - and not always knowing why.

Full funnel, not just the top

We care about customers, not clicks. Every campaign is designed with the full journey in mind - from the first ad impression to the signed customer.

Honest about what's broken

We'll tell you if the problem is the ad, the landing page, the follow-up, or the offer - even if that's not what you expected to hear.

Senior-led, always

No bait-and-switch. The person you meet is the person who leads the account. No juniors running your campaigns unsupervised.

Measured in revenue

We track cost per enquiry, cost per conversation and cost per customer. Impressions and reach are reported but they're not the point.

Why Roots 2 Reach

Full-funnel thinking

We don't fix one channel in isolation. We look at the whole journey from awareness to retention.

Commercial focus

Every recommendation is tied to revenue impact, not vanity metrics.

Irish market expertise

We understand the nuances of selling in Ireland - the culture, the buyers, the channels that work.

Embedded partnership

We work as an extension of your team, not a distant agency sending monthly reports.

The team

Rachel Owens

Founder and Lead Consultant

Rachel has 15 years of experience leading marketing functions across B2B and B2C sectors in Ireland and the UK. She founded Roots 2 Reach to bring senior-level strategic thinking to ambitious Irish businesses without the agency overhead.

Ready to fix your pipeline?

Start with a free 30-minute discovery call with 3 goals - no pitch, no pressure. The conversation gives us a better understanding of your business, your goals, and any gaps or opportunities we uncover. From there, we’ll create a bespoke proposal tailored to your needs and aligned with your budget.

  1. g1

    Book a discovery call

    Pick a time that suits you. We will learn more about your business, understand your goals, your current marketing activities so that we can come back to you with a bespoke proposal

  2. g2

    We audit your funnel

    We review your current pipeline and identify the biggest opportunities.

  3. g3

    You get a clear plan

    A prioritised roadmap you can act on immediately.

Get in touch

Ready to grow? Drop us a message and we'll get back to you within one business day.